“Morning Glory” is the title of a song by British band Oasis, but it’s also a 100% French brand. In 2012, two young men, Pierre and Frédéric, decided to create an offbeat brand, somewhat in their own image. Pierre is a true cap enthusiast. His uncle, an American resident, buys him hundreds of them. With 5 years’ experience in ready-to-wear, he and his friend Fréderic, who specializes in accessories, decided to launch the “Morning Glory” project. A veritable hymn to the cap.
The brand imposes its style through innovative shapes. The collections are based on very basic American shapes, with square fronts like the US Caps. But they have also created innovative shapes like the “5 Panel” or the “7 Panel” with 5 or 7 panels and flat visors.
The caps are made exclusively from natural, environmentally-friendly materials. The designers have opted for sobriety, favoring plain fabrics. Their creativity is expressed through the combination of colors and materials. Linen, velvet, suede and jersey are widely used. Bold choices that combine aesthetics and quality. The brand has already released two collections, “Heritage” and “Club-House”.
With top-of-the-range finishes, the cap becomes a quality accessory to reveal the virility of the modern man. This month, the cherry cap is in the spotlight. Suitable for all occasions and styles.
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