Givenchy inaugurates its men’s e-boutique available on mobiles and tablets with the Spring/Summer 2014 collection.
This launch completes the online shopping experience that began with the women’s app released in September 2013. All men’s and women’s collections are now available online.
It is important to note that Givenchy is the first luxury brand to open online sales via m-commerce.
The app is available in English. It can be downloaded on iPhone and iPad via the Apple appstore. It’s a unique shopping experience with worldwide delivery, including same-day delivery to London and New York.
For this online experience, Riccardo Tisci chose an artistic direction that blends clean graphics, architectural lines and a highly visual, intuitive approach. The Givenchy app is an integral part of the company’s multi-faceted digital approach.
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