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& Friends, a breath of fresh air in fashion

by Pauline Tressol
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Until the end of January in the 3rd arrondissement of Paris, come and discover PopUp Store & Friends. This ephemeral boutique has been located at 4 rue Commines since November 21, 2013. It brings together young designers from the four corners of the world. A collaborative project with Hong Kong collective Kapok.

The designers of & Friends have set up shop in a 40m2 space in the heart of the Haut Marais district. This quirky boutique offers a refreshing take on men’s and women’s fashion. Clothing and accessories combine simplicity and modernity.

& Friends brings together several brands who share a passion for design and fashion. This project for a boutique in Paris was initiated by Jungho Geortay, designer of the colorful SaintPaul brand.

Designers at & Friends come from Belgium, France, Hong Kong, England and Italy. They include Swedish lingerie brand The White Briefs, Italian shoes You. But also a Danish leather bag brand called Mismo and a French brand of 100% cashmere products: Flouzen.

Each week, a different brand is featured in the window display. In January, for Fashion Week, the Spring-Summer collections will be presented. A boutique that will appeal to all fashion lovers!

Cette publication est également disponible en : Français (French)

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