Etat Libre d’Orange and Ogilvy launch the first perfume made from perfume industry waste!
A powerful project at a time of excessive consumption and waste, when every day a considerable number of things are thrown away as useless or out-of-date, when they could still have a long life and other uses.
The result? A delicious blend of floral and fruity notes with a hint of wood.
“I’m Trash, Les fleurs du Déchet” is singular, delicious and rich in history!
The project undertaken by Etat Libre d’Orange and Ogilvy reflects a truly modern approach to reuse in the luxury goods industry.
An initiative that holds great promise for the future of perfume creation!
The ambition of Etienne de Swardt, founder of Etat Libre d’Orange is clear: “to design a perfume that gives meaning back to the waste and other residues of the perfume industry, and to tell everyone, faster and louder, that from the miasma can spring the beautiful and the good. Our waste still has plenty of meaning to be redistilled.”
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