Home The FashionRedcarpetL’ORÉAL PARIS UNVEILS A LIVE BEHIND-THE-SCENES LOOK AT THE CROISETTE

L’ORÉAL PARIS UNVEILS A LIVE BEHIND-THE-SCENES LOOK AT THE CROISETTE

by Olympe Lededente
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For the first time, L’ORÉAL PARIS is offering a unique live experience. Climb the steps, create a conversation with its muses, and offer advice from the experts.

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Julianne Moore, Fan Bingbing, Doutzen Kroes and Liya Kebede will walk the steps as the brand’s muses. They will be joined for the very first time by two new Women of Worth, Naomi Watts and Karlie Kloss. Oscar-winning singer John Legend, invited by the brand as part of a collaboration to be unveiled in September, will escort them for the opening night.

Alongside them, Jérôme Jarre, a social influencer with 8.4 million Followers on Vine, surprised everyone by inviting his mom to spend two dreamy days at the Festival. Live on Snapchat: @jeromejarre.

A festival more digital than ever, this edition will reveal the behind-the-scenes #INSIDECANNES of the Festival, follow everything @lorealparisofficial. The brand’s international muses will share their Cannes experience in real live, and offer you never-before-seen content.

Cette publication est également disponible en : Français (French)

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