Milan Monday June 23 – Following the success of its first Milan boutique, 25 Via Della Spiga , Philipp Plein is proud to announce the opening of its second Milan outlet on the iconic Via Montenapoleone.
The new boutique is dedicated to women’s and children’s collections, with all accessories, shoes, bags and jewelry. The existing Via Della Spiga boutique will be dedicated exclusively to men’s collections.
Spanning 150 square meters, the store’s interior architecture, the fruit of a close collaboration between Philipp Plein and the Milanese architecture firm AquiliaAlberg, defines a new concept for the brand, refined and strong.
From marble blocks to steel finishes, contrasts of light and shadow, carefully selected materials and attention to every detail make for a unique shopping experience. Products are showcased as true masterpieces.
The hexagonal PHILIPP PLEIN logo, combined with black and white marble on walls, ceilings and tables, is the store’s signature look.
The new version of the iconic “skull” composed of Swarovski CRYSTALLIZED™ crystals has been unveiled and reigns at the center of the boutique contrasting with the smoky effect of the Murano glass chandeliers.
The designer sums it up: Italy is the country where I produce my designs, and Milan is the city where I present my collections during fashion weeks. I opened my first showroom there in 2009, followed by Hong Kong in 2012 and then New York in 2013. Over the years, the brand has continued to grow, becoming global and distributed in 64 countries. I’m both proud and excited to open on this iconic street and was determined to create a masterpiece for this flagship, in a way that celebrates this city that has contributed so much to my success.”
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