Artificial intelligence revolutionizes our understanding of olfactory preferences through an innovative study conducted by Sensia, in collaboration with Havas Startup Accelerator and Havas Media France. This detailed analysis of over 10,000 consumer reviews on leading e-commerce sites has revealed the fragrances most appreciated by French women and men, just in time for Valentine’s Day.
The Singularity of the Study by Sensia
Sensia, with the support of its artificial intelligence, goes far beyond simply collecting opinions. Thanks to Machine Learning, this technology looks at users’ perceptions of various aspects of fragrances, such as trends, ingredients, olfactory sensations, effect on surroundings, moments of use, and even packaging aesthetics. This approach enables a more nuanced and integrated understanding of the voice of the consumer in brand communication and marketing strategies.
Favorite Women’s Fragrances: Elegance and Character
French brands predominate, with fragrances that combine creativity and classicism. Perfumes such as “La vie est belle” by Lancome and “L’Interdit” by Givenchy stand out for their ability to combine floral and gourmand notes for the former, and softness and strength for the latter. Dior’s “J’adore”, Giorgio Armani’s “SI” and Yves Saint Laurent’s “Libre” are also praised for their timelessness and ability to captivate.
Favorite Men’s Fragrances: Freshness and Intensity
On the men’s side, “Sauvage Elixir” by Dior leads the list with its citrus, spice and wood notes, appreciated for their elegance and character. Hugo Boss’ “BOSS Bottled Elixir” and Paco Rabanne’s “1 Million Parfum” follow, praised for their woody, spicy intensity. Fragrances such as “Le Male” by Jean-Paul Gaultier and “Invictus Victory” by Paco Rabanne are renowned for their exceptional staying power and captivating trail.
In-depth Understanding of Olfactory Preferences
This unique study offers valuable insight into current trends in perfumery, revealing the alignment between best-selling and top-rated fragrances. It also underlines the importance of the fragrance’s wearability, character and impact on those around it, as decisive criteria in consumer choice. Ultimately, this analysis confirms that, whether fresh or woody, the fragrances that leave a lasting imprint on users’ minds are those that combine olfactory quality with meticulous presentation.
Through the prism of this study, it becomes clear that fragrances are not mere accessories, but profound expressions of individuality, capable of evoking memories, inspiring emotions and reinforcing identities.
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