Blone Haute Parfumerie presents a simple yet compelling concept: perfume as an inner state.
The House does not name its creations; it numbers them, as if each fragrance were meant to remain a mystery.
Beyond the initial buzz, the appeal lies in this attempt to link smell, cinema, and identity.
On June 10, 2026, at the Legacy Store Paris, Berite Labelle presented five fragrances from Blone Haute Parfumerie during an evening designed to be an immersive experience. A model, filmmaker, entrepreneur, and creator of unique worlds, she has crafted a collection that is less about traditional perfumery and more about personal storytelling. Her quote sets the tone: “I don’t create perfumes to follow trends. I create fragrances that awaken something in people. A memory. A sensation. A version of themselves that they don’t always dare to show.”
The choice of numbers creates a useful sense of distance. *396* blends citrus, black pepper, vetiver, and sandalwood into a fiery interpretation. *528* blends rose, hyacinth, blackcurrant, and mirabelle plum in a floral-fruity composition. *639* combines white flowers, peach, vanilla, and citrus. *741* builds a more mineral-based profile, featuring cardamom, precious woods, and marine accords. *852* takes a more contemplative approach, blending incense, myrrh, musks, sacred woods, and spices.
There is still insufficient documentation on the subject to speak of a true olfactory architecture. No perfumer is named, concentrations are not specified, and raw material suppliers are not identified. But the project has a cultural angle: that of a niche perfume brand that borrows its love of storytelling from cinema and its ability to create a visual narrative from image-driven entrepreneurship.
In a market where many up-and-coming houses overemphasize emotion, Blone will have to quickly prove the rigor of its formulations. The creative potential lies precisely in this middle ground: a still-young, deeply personal signature that seeks to transform perfume into an abstract self-portrait. Only time will tell if this code will evolve into a language.
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