The new Swarovski campaign reflects the many facets of crystal. This is, of course, to represent the new generation. Imagined by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits illustrate the versatile and transformative nature of Swarovski crystals through a variety of stylistic expressions. The various portraits of Bella Hadid offer a free-flowing approach that defies traditional codes. This attitude inspires a series of portraits based on the informal, effortless relationship of a new generation. Discover bold crystal jewelry with its historic connotations of glamour. This evolution is illustrated by the six faces of Bella Hadid, represented by six colors of crystal jewelry. Each portrait is framed by a colored crystal opening, cut into the octagonal shape of the logo.
COLORS
Different colors represent different personalities. Like an optical prism, a clear crystal contains at its heart a full palette of rainbows activated by the refraction of light. Swarovski’s campaign draws on this reaction to reflect the dynamic, ever-changing qualities of crystals.
Yellow: Sporty Bella – yellow’s energetic, invigorating properties.
Pink: Sweet Bella captures the sparkling, girly codes of pink
Green: Cool Bella embodies a casual approach to crystal jewelry in a stylistic language inspired by the natural, carefree qualities of the color green.
Blue: Bohemian Bella embraces the serene, soothing effects of blue in a relaxed, carefree attitude.
Metallic: Sunshine Bella expresses the joyful glamour at the heart of Swarovski through the smooth impact of metallic and pavé stones.
Light white: Glam Bella is the ballroom beauty of a new era, where glamour is a joyful state of mind.
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