Elite Models’ Fashion is launching its new range of sunglasses exclusively at Optic 2ooo. From May 15 onwards, an advertising campaign will be launched to present this new, highly fashionable collection that meets the brand’s exacting standards. Comprising 20 exclusively feminine frames aimed at the 15-40 age group, this selection of sunglasses will be available throughout the Optic 2ooo network
from e75, an opportunity for Optic 2ooo to reaffirm its commitment to fashion and quality accessible to all.
This first line of sunglasses for women perfectly transcribes current market trends, such as the round shape with its double metal bridge. There are also models combined with acetate fronts and slim metal temples. Revisited Pilotes, either with flashy mirrored lenses or a more modern, fashionable shape. Or the legendary Wayfarer, whose temples will be reworked in the brand’s colors to give it a real identity.
Always on the lookout for the latest trends, Optic 2ooo is constantly renewing its collections. But it also knows how to find talent where it’s found: by calling on ELITE, the prestigious model agency, to sign a sunglasses collection sold exclusively in the Optic 2ooo network. The ELITE MODELS’ FASHION brand is synonymous with beauty and glamour, values that fit perfectly with the world of fashion in which Optic 2ooo wishes to be recognized.
To support the launch of the new ELITE MODELS’ FASHION collection exclusively at Optic 2ooo, the brand is launching a TV campaign from May 15 to June 12, 2015. Set to rhythmic music, it is inspired by summer scenes. The tone and strong message delivered by the song “The More I See You, the more I want you …” follow the common thread of all communication campaigns since 2014 and give a dynamic image to the brand. The TV campaign will be accompanied by a press campaign in women’s magazines. With over 1,200 outlets, Optic 2ooo is the leading optical network in France. It is the number one customer for French eyewear, as well as the number one French retailer in the personal services sector.
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