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Why are Brazilian tops so successful?

by pascal iakovou
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Their names are Isabeli, Adriana, Gisèle. They are the stuff of dreams the world over. Top photographers adore them, as do film and soccer stars… But who are the Brazilian models really, and what do they have to offer? With an interview with Patrick Lemire, Director of Booking at IMG.they go by the names of Isabeli, Adriana, Gisèle… They’re the stuff of dreams the world over, adored by top photographers, film stars and footballers… But who are Brazilian models really, and what do they have to offer? In addition to their good looks, Brazilian top models seem to know how to sell. The proof: three of them -Adriana Lima, Alessandra Ambrosio, and number one, Gisele Bündchen- are among the top 5 highest-paid models in the world, according to the Forbes ranking. And apart from their cachet and Brazilian origins, they also seem to have a certain seductive power in common….

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