Just last night, we discovered a unique venue in Paris, where the whole of Paris was present for the opening night, and we were able to travel to a parallel universe for the evening.
On the very chic Avenue George V, Miss Kō is a warp zone, a zone of distortion that, like a video game, takes visitors into a parallel dimension. Drawn into a spellbinding universe, visitors are invited to immerse themselves in one of these madcap settings where all codes are abolished, to become the true protagonists of their adventure, in which all their senses are called upon. For Miss Kō, Philippe Starck takes the scenarization of space to its ultimate level.
“Miss Kō is a place of freedom that will reinvent itself a little” Philippe Starck
An evolving installation rather than a set, this immersive work tells the story of an imaginary heroine: Miss Kō.
A faceless Eurasian, who reveals herself in the modest nudity of a fully tattooed body. Miss Kō is a mystery blurred by the staging orchestrated by the designer. Around her, he develops a total environment that mobilizes the senses and stimulates the imagination.
“Sometimes dreams are feverish, crazy, strange. You wake up different, dazzled by what you’ve experienced, relieved to wake up, sad that you’re not sure you’ll ever go back. Miss Kō is that, only that, mostly that.” Philippe Starck
ART
A WORLD DESIGNED BY PHILIPPE STARCK
“Miss Kō is a fantasy created from scratch, an Asian exquisite cadaver, a crazy collage where we bump into a distant Court of Miracles on a street straight out of Blade Runner, where limitless creative madness reigns, where artists no longer have barriers, where technology shows an exciting tomorrow, where industry becomes art.” Ph. S.
Like an alleyway stretching over 500m2, leading to the spectacle of a hectic, supercharged kitchen, in which the eye would pause on enigmatic montages and the nose would follow inspiring scents, Miss Kō’s space questions and challenges.
“Miss Kō, it’s an adventure, in terms of hospitality, one of the riskiest adventures because it’s totally phantasmagorical, a kind of crazy evocation of a street somewhere in Asia.” Ph. S.
A few key elements of the interior architecture, such as the huge screen bar, David Rochline’s spectacular fresco and the gigantic teapot transformed into a lamp. Around them, signs with Asian resonances abound, as greys and colors clash. The furniture brings together contemporary and Far Eastern-inspired pieces.
AT THE EPICENTER OF THE GOLDEN TRIANGLE, PHILIPPE STARCKET CLAUDE LOUZON DIRECT MISS KŌ: A SPECTACULAR RESTAURANT WITH A SPELLBINDING SCENARIO.
BREAKING NEWS
“Miss Kō is a kind of crazy, neo-Asian and is likely to be very funny, especially in a neighborhood that really isn’t.” Ph. S.
A clear reference to the cyberpunk atmosphere of the film Blade Runner, Miss Kō multiplies the presence of images and projections.
“An exaggeration of information screens, disinformation…” Ph. S.
The abundance of inaudible messages tells the story of a modern muse, a rebellious poet in Paris’s beaux quartiers. These flash-like screens accentuate the magical character of the alleyway.
The backbone of the space is a double bar of screens with a total length of 26 meters. An original creation by Philippe Starck, it juxtaposes hundreds of monitors on its surface, continuously broadcasting news from Asian channels, punctuated by the nonchalant passage of a dragon created by the Dalbin label. A video work in its own right, where each program becomes a pixel in an overall vision carefully composed by the designer.
On the concrete walls, grains of rice in motion and morphing faces attract attention, catching the visitor’s eye, humanizing the environment as it loses its limits and goes beyond the boundaries of the walls.
FOCUS
A FRESQUE BY DAVID ROCHLINE IN THE BACKGROUND
“David Rochline’s portrait of the enigmatic Miss Kō reigns over an anarchic universe of cooks howling in their kitchen steam, laundry cans in wonderland, aquarium frescoes on acid, monstrously large and overly bright teapots.” Ph. S.
Lush and fantastic, teeming and saturated, David Rochline’s monumental fresco is his interpretation of Miss Kō. Here, the iconoclastic artist fulfills a cooperation long desired by Philippe Starck, who said of him:
“He (David Rochline) has been a very mysterious character for a long time, a character in a novel, the Cocteau of our time.” Ph. S.
Anticonformist, disconcerting, this work is above all poetic. The abundance of images fascinates, underlining the horror of emptiness, the praise of the beautiful bizarre dear to Baudelaire and Rochline. Together with Philippe Starck, they composed the guidelines for this backdrop, the cardboard of which was produced using a meticulous technique combining watercolour, pencil and gouache. The fifteen-metre-long wall evokes wallpaper as much as futuristic manga, in a non-stop contagion of motifs, punctuated by fantastical characters who converse through the interplay of glances. This visual curiosity, imagined as a purely graphic story, can be appreciated both in its details and as a whole.
“A profusion of incomprehensible, though perhaps Asian, signs.” Ph. S.
Large aluminum cabinets line the walls, at once masks of technical elements and cells of a cabinet of curiosities, in which the kitsch of a large Hong Kong bazaar accumulates. In the image of this city of neon lights and hectic activity, light and video are at the heart of an installation animated by a perpetual pulse.
“It’s a place of freedom, humor, creativity, art, smiles and openness. Miss Kō is a wind of madness, it’s crazy. A street in Blade Runner: a concrete parking wall with Formica chairs, TV screens giving hundreds of live Asian news, a kitchen that smokes and burns.” Ph. S.
The multi-sensory set-up leads into a space of pure otherness, in which boundaries are blurred by jean-philippebourdon’s lighting design. The lighting designer uses neon to erase the feeling of a ceiling and emphasize the focal points of the staging. Like all fiction worthy of the name, this is also reinforced by an original line-up composed by orsten karki, who signs the Miss Kō soundtrack, regularly relayed by guest DJs.
Indeed, in this wonderland, nothing has been left to chance to summon up the mechanisms of emotion and memory, which the olfactory dressing commissioned from rami mekdachi clandestinely engages. A master of the genre, he brings space to life through the most intangible of details.
FOOD
FOOD STREET
A vision of a globalized future, with Asia as its new center of gravity, this glowing alleyway perspective offers as many scenarios for appropriation as there are points of view. The 200 covers distributed in the joyous atmosphere of this Ph. S. “courtyard of miracles ” are divided between the terrace on Avenue George V, around the spectacular screen bar, opposite the sushi counter, around the table d’hôtes or on the tables de 2.
They allow everyone to experience the space at their own time, tasting dishes from a menu that mirrors the place. Miss Kō introduces diners to an astonishing gastronomy that draws its references from Asian tradition as much as from French gastronomy, to create a new culinary mix.
ASIAN MIX AND TWIST
With the advice of Japanese cuisine experts Linda Rodriguez and Martin Swift (Nobu NYC & London, Bond Street NYC), Fabrice Monot interprets and revisits traditional Asian cuisine in his own way. Here, he breaks new ground in culinary creation. He reinvents Sushi, Gyozas, Bo Bun, Spring Rolls and Yakitoris, inventing salads and dishes with contrasting flavors and textures. Whether the bun in the burgers is tinged with squid ink, or the Roquefort accompanies the tuna in the ‘Barons Rouges’ sushi, the menu arouses curiosity and makes the taste buds tingle. Fabrice Monot surprises with Sashizzas, an explosive hybrid of Japanese pizzas and tuna sashimi.
At Miss Kō’s, salade niçoise takes on a Far Eastern dimension, bouillabaisse goes wild in Asian style, foie gras puts on its spring outfit and boeuf bourguignon is cut from gyoza dough into a made-to-measure kimono. As for sushi, it goes completely rock and roll, with twists that are sometimes sweet and salty, sometimes tender and crunchy.
As for desserts, the same East-Express trajectory is followed, with Western classics such as cheese cake and chocolate moelleux, confronted by Dim Sum with a chocolate-banana heart, Tapioca Pearls with coconut mousse and fresh mango, special Shu-Shu and an imperial Himalaya, which has already established itself as a gourmet summit. For the more collective, Miss Kō also offers desserts to share, such as the Rice Pudding during the week and the Sunday brunch. An unknown land of Métis specialties is revealed. At Miss Kō, everything is different, starting with the menu.
Who hasn’t dreamed of enjoying a bubble tea on Avenue George V? The concept was conceived as a place of freedom, a place of fun and delirium, and that’s what the team has striven to create: a place that turns codes upside down and upsets the senses, that refuses the dictates of fashion and the polite dictates of the neighborhood… At Miss Kō we have fun, and that includes a completely original and slightly crazy cocktail menu. Rye whisky meets Japanese liqueurs and Thai spirits, while jasmine iced tea competes fiercely with aloe vera juice. Behind the screen bar, Miss Kō’s bartenders have created mixologies with revolutionary flavors that will overwhelm those who dip their lips into them, taking them to the heart of Miss Kō’s dreamlike universe.
“Miss Kō is a fantastic project
which allows me to prepare dishes with a wide range of flavors, from mild to more pronounced and fragrant. It’s a real clash of flavors. It’s essential for me to make Miss Kō the flagship restaurant of renewal.” Fabrice Monot
CURIOSITY
A POLYMORPHOUS VENUE
“A real place to live, with guest artists, an evening cinema, guest chefs, a sort of bubbling Asian street. It’s one of my visions of the world, of what the world will become, a melting pot, a mix of all civilizations, all ethnicities, all ways of eating, of doing.” Ph. S.
Miss Kō is an object of curiosity as much as an invitation to curiosity. From the décor to the menu, everything here stimulates and challenges her. The place is polymorphous, designed to become a perpetual happening. A gallery of fleeting impressions, encounters and intense moments.
“Chez Miss Kō: 1+1=3” Ph. S.
A celebration of conviviality, sharing and generosity, Miss Kō is a place where we question what we know and think, just as Rochline’s fresco upsets the established order. Miss Kō surprises, Miss Kō fascinates. The collective la clique is taking over artistic direction and will be programming original happenings every week.
New regular collaborations announced with great chefs to nourish the menu with new reliefs, strong events around the five senses once again in the spotlight… from brunch to the first cocktail of the night, Miss Kō is the showcase of an alternative world in perpetual reinvention.
“In Miss Kō’s universe, nothing is normal, not even us. It’s contagious.” Ph. S.
MISS KŌ 49/51 BC. GEORGE V 75008 PARIS MISS-KO.COM
Cette publication est également disponible en : Français (French)
