Urban Attitude is a new jewelry brand that brings Paris to your wrist.
The brand’s motto?
From each trip, bring back memories, images, impressions…. Trying to compare them but never succeeding… Each city has its own unique touch. Scouring cities, defining their silhouettes, shapes and boundaries. To turn the city’s contours into a unique creation, a jewel, a love. As Trenet put it, “a memory that pursues me unceasingly”.
The brand’s first two collections were created as a tribute to the Paris of yesteryear. In all, there are 12 medals to discover.
The first collection, Paris 1860, was inspired by the city’s expansion. Previously (from 1795) Paris had been divided into twelve arrondissements; following Napoleon III’s request, there will now be twenty. Each model in this collection bears the name of a monument or place. The design of the medal then refers to it.
Saint Louis medal: two diamonds for the two islands of Paris
The second collection, Paris Années Folles, was inspired by Pars avec ses bois. A decree at the end of the Roaring Twenties confirmed the annexation of the Bois de Vincennes and the Bois de Boulogne. The Bois de Vincennes became part of the XIIth arrondissement, the Bois de Boulogne part of the XVIth arrondissement.
Charleston medallion: A hair jewel for dancing the Charleston, the only thing missing are the feathers.
On sale now at www.urban-attitude.comPrice: from €310 to €3,240
Cette publication est également disponible en : Français (French)
