PWP Agence announces the creation of “SYNERGIE”, the first wine and spirits brand enhancer agency. With an ambition to revolutionize the market, “SYNERGIE” seeks to connect wine and spirits brands with renowned Houses from various economic sectors. All this will take place during exclusive and festive moments. Let’s take a look at the genesis of this major innovation.
La cellule ” SYNERGIE ” par PWP Agence : Genesis
The man behind this innovative project is Franck Penard, founder of PWP Agence. With 20 years’ experience in the alcohol industry, he has dedicated himself to product innovation and originality. Teaming up with Stéphane Dago, a versatile ambassador and communications strategist, these two visionaries have created “SYNERGIE”.
How “SYNERGIE” works
Forerunner and innovator, the “SYNERGIE” unit reveals all the facets of a brand. Its objective is to detect the perfect communication opportunity, and associate it with a great name in Fashion, Art, Watchmaking, Music, etc.
The “SYNERGIE” methodology is divided into four stages:
- Diagnosis: Bringing the spirits brand closer to a 100% affinity sector. Make it attractive to the public.
- Inspiring the Event and Creating the Connection: making meaningful connections.
- Revealing the “That Money Can’t Buy” Experience: offering a priceless experience.
- Reporting and ROI analysis: Using specific tools to measure success.
Prestigious collaborations
“SYNERGIE” has already established successful collaborations with companies such as ba&sh, Chloé, Casablanca, Artcurial, Christie’s and others. The choice of partners is based on the specific codes of each sector, guaranteeing irreproachable professionalism.
With its “SYNERGIE” unit, PWP Agence is poised to become a major growth gas pedal for wine and spirits brands. This innovative project opens up new ways of connecting brands with diverse industries, creating a powerful impact in the world of luxury and exclusivity.
Cette publication est également disponible en : Français (French)
