With Toy 2 Gummy and Toy 2 Yummy, Moschino continues to focus on both the bottle design and the scent.
The duo doesn’t shy away from being bold: it embraces candy, teddy bears, color, and childhood memories.
Beneath the playful exterior lie two meticulously crafted fragrance signatures.
Moschino has long known how to turn perfume into a conversation piece. The Toy collection is one of the most striking examples of this: an instantly recognizable bear-shaped bottle that’s part pop accessory, part collector’s item. In June 2026, the brand is adding two new women’s eaux de parfum, Toy 2 Gummy and Toy 2 Yummy, which will premiere in France at Marionnaud, starting at 74.50 euros for 30 ml, and will also be available in 50- and 100-ml sizes.
Toy 2 Gummy, created by perfumer Jordi Fernández, explores a gourmand scent that’s darker than it seems. The opening combines Italian bergamot, Orpur blood orange from Italy, wine lees, and a hazelnut accord. The heart notes evolve into praline, a milk cream accord, and Akigalawood. In the base, Orpur myrrh resinoid, Orpur Laotian benzoin, Orpur Madagascar CO2 vanilla, Ambrofix, and musk create an amber profile built on the contrast between milky sweetness and resinous depth.
Toy 2 Yummy, composed by Calice Becker, takes a more floral and spicy direction. The fragrance notes include Italian bergamot, Orpur Italian yellow mandarin, Chinese sambac jasmine absolute, Orpur Bulgarian rose, Orpur Egyptian geranium, Orpur Nepalese pepper absolute, Orpur black pepper from Madagascar, Orpur Haitian vetiver, Sérénolide, and Mystikal. The scent exudes a brighter energy, blending citrus, flowers, and spices.
The bottles extend this interpretation. Toy 2 Gummy features shades of fuchsia, red, and yellow, while Toy 2 Yummy favors green, blue, and red hues. In both cases, the bear is more than just a container. It sets the tone for the fragrance, heralding Moschino’s sense of irony even before the first spray.
The cultural appeal of this collaboration lies in this tension: Moschino borrows the most immediate elements of childhood but translates them through specific materials and perfumers. Candy becomes a language, not a regression. In a perfume industry sometimes obsessed with purity and discretion, the House reminds us that luxury can also exist in controlled excess, a smile, and vivid color memories.
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