AMI unveiled its Spring-Summer 2022 collection, in a film entitled “L’Échappée Belle”. “L’Échappée Belle” is a short film about spontaneous escapades. The title is an allegorical reference to new-found freedom, to the great outdoors, to better days. It’s a celebration of the joy of being together that we’ve all sorely missed in recent times.
AMI’s Spring/Summer 22 collection highlights the quintessential quintessential of the brand’s creative spirit. It’s the New Normal collection, inherently fresh and dynamic, intuitively elegant. The approach is free and light. AMI’s effortless chic; its expressive, easy-to-wear wardrobe concept.
A palette of familiar colors, a vibrant mix of tonal levels. Pastels, strong, flashy colors, darker ones darker and sophisticated. A old rose, vivid fuchsia, deep burgundy; almond green, vivid green…
AMI’s modern and iconic silhouettes adopt more structured shapes, more volumes, with a sense of construction. The women’s collection expresses a new new femininityThe women’s collection expresses a new, stronger and more modern femininity, with pieces that emphasize the waist, refined shoes and large crystal embroideries on a mesh fabric.
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