A start-up that will shake up the made-to-measure suit market
According to a study conducted by CCM Benchmark, “78% of men think that feeling well-dressed is important, and 1 in 2 men don’t like shopping because of the crowds at sales outlets.” It was partly on the basis of these two assumptions that two young French entrepreneurs launched the “TAILOR TRUCKS” brand.
From February 2016, the TAILOR TRUCKS truck will be criss-crossing the Ile de France to meet its future customers. In a mobile boutique almost 5 meters long and 2 meters wide, customers will benefit from a made-to-measure service to create their suits, and will be able to easily complete their purchases with a whole range of selected shirts and accessories. With made-to-measure 2-piece suits starting from 330 euros, shirts from 70 euros and numerous accessories, customers can build a wardrobe to suit their taste and budget.
A wide choice of top-quality Italian and English fabrics is presented to each customer, and with the help of TAILOR TRUCKS advisors, customers can give free rein to their desires, thanks to free customization for unlimited possibilities. To complete the mobility of its trucks, TAILOR TRUCKS also offers an online sales site www.tailortrucks.com, where customers can find their measurements and quickly place orders for new suit models. Loyalty offers will soon complement the launch promotions. Customers can also follow TAILOR TRUCKS news on the Facebook page, discover the new collections via Instagram and Youtube.
TAILOR TRUCKS will be present from February 2016 in La Plaine Saint Denis(93), in the heart of the Business Centers of Paris and the Paris region, such as La Défense, Opéra, Bercy, Montparnasse, the Quai d’Austerlitz, but also in 94 with Val de Fontenay, 77 with Val d’Europe Serris, 92 in Boulogne Billancourt, Evry in 91, Vélizy and Guyancourt for 78 and finally Cergy in 95 then Compiègne in 60.
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