Longchamp muse, designer of capsule collections for AG Jeans, the rosy-voiced, big-blue-eyed young Brit is more than just a pretty doll with a preppy rock style.
Alexa began her career as a model, but now it’s in the creative side of fashion that she practices, and the result is really cool – yes, the word is a little too common and trivial, but says it all. Her book “It”, in which she talks about inspirations, icons, and shares drawings and personal photos, is a real success.
Straight-talking, light-hearted and humorous in the fashion world, Alexa’s naturalness detaches her from the panorama of “it-girl”, hanger-on for a brand.
Aware of the current uses of our mobiles, she teamed up with start-up SoBazaar to create a simple, fun and practical application. The result is Villoid. Free of charge, but only in English for the moment, the app is the result of a clever mix between “instagram” and “pinterest”, where anyone can follow the inspiration boards of friends or inspiring personalities. It’s an app that’s a call to spend, an easy way to spend: with just a few taps of the finger, you can press the “buy” button next to each product… Clever, very clever. Alexa or the devil in a sailor suit and boots?
In fact, thanks to our collaboration with brands ranging from Asos to Chloé and Marc Jacobs, it’s now easy to buy the pieces that make you want to wear them: because they’re the envy of others, or because they really make you want to wear them…Ahh! A real revolution!
Everyone can build their own ideal wardrobe and steal from the wardrobes of others! It’s like opening the doors to the wardrobes of Kate Moss, Sarah Jessica Parker, Kim Kardashian or your “too stylish” neighbor. To find out who’s sharing their inspirations, all you have to do is sign up.
Available from September 8 on App Store and soon for Android: https://www.villoid.com/?a=so#!/
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