3
Antwerp-Hiroshima: continents, hours by plane, cities that seem to have nothing in common. Yet it’s in Antwerp that Japanese brand Issey Miyake will open a new boutique on September 10.The legendary pleated brand takes off for the Flemish capital, one of Europe’s most important cities, with its cathedral, main square and 15th-century churches.Diamond districts, Baroque buildings and a port – the largest in Europe: a rich heritage and development that continues unabated.What does this have to do with Issey Miyake? A dense but not lost history, and prolific projects.ISSEY MIYAKE arrives in Antwerp, setting up store in a listed 16th-century building. This city of culture and history is enriched by a textile tradition somewhere between minimalist and science fiction. Issey Miyake, or an unclassifiable pleated style.In a 300m2 space, customers will have access to the brand’s various lines.(ISSEY MIYAKE, ISSEY MIYAKE MEN, PLEATS PLEASE ISSEY MIYAKE, 132 5. ISSEY MIYAKE, HOMME PLISSÉ ISSEY MIYAKE, CAULIFLOWER, BAO BAO ISSEY MIYAKE).A bright boutique, where large glass fronts let in natural light. A peaceful space, where products are displayed without being stuffy or dazzling. Everything is done to make it easy to see: a lighting system offers customers different moods for their fittings.The aim is to be clear, without being over-simplistic. A contemporary aesthetic in the heart of a European metropolis. The Issey Miyake collections are timeless structures that blend perfectly with the city’s cosmopolitan verve.
Cette publication est également disponible en :
