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Chanel Horlogerie presents “L’Instant Chanel”, a brand-new concept for a corporate advertising campaign by photographer Patrick Demarchelier, featuring watchmaking icons from the Première, J12 and Mademoiselle Privé collections.
With this new campaign, Chanel expresses its vision of time: the only thing that counts is the present moment and what it contains of eternity, that precise moment when a Chanel watch gives time its unique allure.
3 screens projecting 6 black and white films in Colette’s window display invite you to discover the exclusive J12 Blue Light watch, a new J12 in white ceramic with luminescent blue numerals, produced in a limited series of 2000.
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