SERGIO ROSSI PRESENTS ITS NEW STORE CONCEPT
Sergio Rossi presents the new concept of its boutiques, opening a new chapter in its journey to rediscover and update their aesthetics, in line with the brand’s new direction.
Within the concept developed by architect Costanzi, Cristina Celestino created the interior design and furniture collection for Sergio Rossi, inspired by in-depth research into the historic brand’s roots and its new sr1 direction.
This project displays a refined, irreverent femininity, with contemporary lines. The materials and finishes of the furniture recall the history of the house: handcrafted leather of the finest quality, nubuck, metals (galvanized, rose gold) and lacquered turned wood.
There are many unmistakable references to the brand, such as the Opanca theme, the chair legs reminiscent of the sr1 heel, and the nubuck covering the dressing table frames.
Elegance, femininity and craftsmanship combine to form an original design that reflects the new image of Sergio Rossi.
“A year ago, we launched an exciting challenge to renew the Sergio Rossi brand. This new concept fully evokes the brand’s new identity, and is a great step forward. The atmosphere is harmonious and elegant, and we can now give our new collections the space and visibility they deserve, in a setting that emphasizes beauty and femininity. The boutique on rue du Faubourg Saint-Honoré is the first to unveil the new concept in Europe, following the inauguration of GINZA SIX in Tokyo and the renovation of boutiques in Shanghai and Hong Kong”, explains Riccardo Sciutto, Managing Director of the Sergio Rossi Group.
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