During the Haute Joaillerie presentations, we had the privilege of discovering the new face of the Panerai boutique on Rue de la Paix.
The Italian watchmaker’s first Parisian boutique, inaugurated in 2010 on rue de La Paix, is reopening its spaces, using the concept created by designer Patricia Urquiola for the Saint-Honoré boutique in Paris.
With a surface area of 41 square meters, the boutique welcomes customers in an elegant, uncluttered setting, echoing the codes of the Florentine Maison and the technicality of watchmaking. Patricia Urquiola has reinterpreted the space, choosing sophisticated materials – marble, bronze and wood – that evoke Officine Panerai’s origins: the world of the sea. Unique inspirations are found here, such as wavy glass evoking the waves of the sea, oblong display cases, the underwater-inspired chandelier and the Panerai wall clock.
Today, the Officine Panerai boutiques offer customers and enthusiasts all the collections and special editions in friendly, pleasant spaces of pure Italian style; a showcase where the philosophy of the House can be found, capable of combining modernity with tradition, the past with the future, design with craftsmanship.
Officine Panerai
3-5 rue de la Paix 75002 Paris
5 rue du Faubourg Saint-Honoré 75008 Paris
Open Monday to Saturday, 10.30 a.m. to 7 p.m.
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