A veritable explosion of color, the design of the Absolut Mix Edition bottle projects a kaleidoscopic ambience. Through a subtle play of transparencies, a multitude of monochrome triangles (the shape of the famous martini glass). These chromatic variations illustrate the infinite possibilities of Absolut Vodka-based mixes.
With this limited edition, the brand reaffirms its leading role in contemporary cocktail culture. Since the 1980s, Absolut, the pioneer of modern flavored vodkas, has made its mark on the New York cocktail scene, infusing it with renewed creativity. In 1996, Absolut Peppar presented itself to bartenders as the ingredient that gave a surprising twist to Bloody Mary, then Absolut Citron inspired Toby Cecchini, creator of the legendary Cosmopolitan in 1998.
Absolute Mix Edition echoes the creative DNA of the brand, a benchmark in the world of cocktails.
To coincide with the release of this limited edition, Absolut is launching a new website dedicated to cocktails. Discover an intuitive search engine to browse a vast library of cocktail recipes, illustrated by highly creative “How To” videos.
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