Paris Haute Couture Week is the ideal time for the major fashion houses to introduce new products, new collections and new ambassadresses. Embodying the values of a brand, an ambassadress carries the renown of prestigious houses on her shoulders. Difficult, isn’t it? Except when the alliance is self-evident, and the values defended are similar.
On July 6, the Swiss haute horlogerie brand Audemars Piguet introduces – on the occasion of the launch of the new Millenary collection – a new ambassadress whose reputation, like that of the brand, extends beyond national borders.
A young actress whose age in no way minimizes her talent or maturity, the brand has entrusted its confidence to a committed woman whose talent has already been put to the test in a wide range of films: actress Freida Pinto.
Whether critics or the general public, the actress – revealed in Slumdog Millionnaire – moves from one role to another with admirable ease. A true chameleon, she alternates between difficult roles, such as that of a young Palestinian orphan in “Miral”, and that of a scientist in a blockbuster like “Planet of the Apes”. Audemars Piguet is also committed to adapting to every situation and offering a wide range of styles. Since 1875, the brand has been offering traditional models that have become true classics, as well as more sporty models, jewelry watches and one-offs.
As well as being a talented artist, the Indian actress is an ambassador for the international “Because I’m a girl” campaign, which aims to help young girls in developing countries benefit from proper healthcare, access to drinking water and an education that opens up possibilities and horizons for them to escape the misery they have to survive. A fine commitment.
Sincere, with her hand on her heart, the young woman inspires the Swiss brand. Associating her name with Audemars Piguet: an obvious choice that fills the brand with pride.
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