It’s the meeting of an idol and the new wave: Madonna has always been a trendsetter. In music, of course, but also in dance (vogging) and clothing. In this new clip, taken from her new album “Rebel Heart”, the singer brings together the crème de la crème of the fashion and music worlds for an over-the-top fluorescent party. What the guests have in common: they’re undoubtedly the most irreverent, controversial, daring and brilliant of the moment. Mirrors of the Madonna’s own values.
Satirizing a generation, or trying to fit in?
Artist gatherings are always winning operations. They give the impression that, by magic, all the people you admire are together. It’s the kind of place where you dream of becoming a tooth fairy: whether Madonna kissed Miley, what Alexander Wang advised her to wear… Gone are the days of competition and other rivalries: everyone is gathered under the same cause, fun, a kind of carpe diem. The potential buzz is enormous, but it doesn’t matter, it tells us something about the trends that have been driving this generation for the past few years. It’s a seemingly limitless generation, advocating “forever young”, growing up between Disney and Mtv, and elevating pop culture to an art form. A culture depicted in fluo and blood by Harmony Korine in Spring Breakers. 
Jeremy Scott, artistic director of Moschino , is a prime example. The cartoonish naiveté of these collections has restored the image of Barbie, SpongeBob SquarePants and the Lonely Tunes. A veritable fervor around pop poetry, all the brands were affected and launched collaborations (Eleven Paris and Disney, Paul And Joe and the Lonely Tunes, Rodnik and Snoopy…and the list goes on). An indictment of appearances and catwalk decorum, Jeremy Scott fought back. His determination and talent enabled him to emerge and make a completely new proposal to the fashion world. A “real” proposal.
Vlad Yduin has dedicated a documentary to her, due for release on September 18. So it’s hardly surprising that Madonna should offer him a cameo in her new video. Like a kind of benevolent mother, Madonna has always been able to support designers who think outside the box. In her explorations, she was instrumental in the emergence of DSquared designers Dean and Dan Caten, asking them to create her outfits for the “Don’t Tell Me” video, and then all the costumes for the “Drawn World Tour”.
https://www.youtube.com/watch?v=FRLHro9EPD0
Involved in every aspect of the fashion world, she’s not content to be the face of major advertising campaigns. She loves to search, to hunt…and she knows the value of her name. Here, Alexander Wang, Miu Miu, Moschino and TomTom Fashion are promoted as the new ambassadors of this generation.
Self-celebration: the clip opens with a shot of two little girls singing, dressed like Madonna’s “Like a virgin”: tulle skirt, casual attitude and pearl necklace. Madonna wears a Jeremy Scott look reminiscent of the Blumarine spring-summer 2011 collection. This clip would be 5 years old?
A clip as a Madonna game, a wink from the priestess. A 4-minute summary of the last 5 years. She’s never absent. A way of saying, not without pretension: I’m the one who inspired all this! “Who do you think you are?
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