MICHAEL KORS CELEBRATES COMMUNITY SPIRIT WITH A NEW CAMPAIGN FEATURING ITS EMPLOYEES

MICHAEL KORS CELEBRATES COMMUNITY SPIRIT WITH A NEW CAMPAIGN FEATURING ITS EMPLOYEES

Michael Kors is delighted to be kicking off Watch Hunger Stop’s 2020 campaign, entitled NOURISHING IS LOVING – SHARING YOUR HEART, whose stars this year are a collective of the brand’s employees.

With the current epidemic prompting him to reflect on community spirit and bringing people together, Michael Kors sought talent closer to home for its latest Watch Hunger Stop campaign, the brand’s philanthropic initiative in partnership with the United Nations World Food Program (WFP).

Known for its celebrity ambassadors such as Kate Hudson, Halle Berry and Lupita Nyong’o, this year’s campaign gives the spotlight to Michael Kors collaborators from all walks of life who have agreed to support the cause by stepping in front of the camera.

In the photo, employees are wearing items from the Watch Hunger Stop 2020 campaign: a white t-shirt in 100% organic cotton, 35 euro, and a denim tote bag with 25% Repreve® recycled polyester, 55 euro. Both are decorated with a red heart. All proceeds from sales of these two items will go to WFP.

Commitment is crucial to achieving Zero Hunger, and to better achieve this, this year’s campaign includes a number of innovative initiatives on social networks. A special effect on Instagram (a filter) called “Share Your Heart” allows every user to join our community and share a little love.

Each post with the “Share Your Heart” filter automatically triggers a donation of 50 meals to WFP. You can find the “Share Your Heart” filter in the “Filters” tab of the @michaelkors profile on Instagram.

Wearing the item and publishing it (“Wear It and Share It”) is also encouraged. For every selfie, video or reel posted on a public Instagram account with the LOVE t-shirt or tote accompanied by the hashtag #WatchHungerStop, a donation of 50 meals will be made to PAM.*

Now in its eighth year, the Watch Hunger Stop campaign specifically helps the WFP distribute much-needed meals to schoolchildren in food-insecure regions of the world. This year, the brand is proud to announce that Watch Hunger Stop has reached the milestone of 20 million meals distributed as part of the WFP’s school canteen aid program-an achievement due to the extraordinary support and generosity of friends around the world. The brand is proud to be part of it, and optimistic that the Zero Hunger goal will one day be achieved.

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