The cult Stan Smith sneakers made a remarkable comeback in 2014 with a number of successful collaborations, most recently with Pharrell Williams. With interviews with Stan Smith, Sylvia Rielle (artistic director of Bill Tornade), Simon Porte (designer – founder of Jacquemus).In 2011, the news hit like a bombshell: Adidas was stopping production of its now cult Stan Smith sneakers. But it was only to come back in 2014, with Mr. Stan Smith himself as spokesperson. In fact, Stan Smiths have never been worn so well, and they continue to make a name for themselves, from the street to the catwalk, chosen by designers as today’s urban footwear. Fans and celebrities alike continue to wear them for every occasion, reinforcing the idea of a successful comeback, orchestrated this year by Adidas with a major marketing push. Stan Smiths have become the benchmark sneakers of urban cool, and multiple collaborations continue to develop, including the latest at the end of the year with Pharell Williams.
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