Announced under the name
True Romance
MANGO presents the fourth trend that will mark its next advertising campaign. This time, the most coveted international models of the moment have been chosen to represent the new trend: Mathilde Brandi and Steffy Argelich.
After the Tribal Spirit, Soft Minimal and New Metallics trends, represented respectively by Kendall Jenner, Liu Wen and Karlie Kloss, the May trend offers the most romantic spirit of the summer, with white as its flagship color. Maxi blouses, vaporous lingerie-style dresses, transparency and ruffles that endow these pure lines garments with subtle and feminine notes. Immaculate white is a must in total look styles, bringing balance, sophistication and sobriety. Materials such as cotton, chiffon or wispy fabrics give this season a summery feel and a touch of freedom.
This new campaign, whose photos were taken in Los Angeles at the beginning of March, will be visible in the streets and on the various communication platforms of the brand from next May. For the occasion, MANGO was able to count on the collaboration of Alastair Mckimm for styling, and Lucia Pieroni and Syd Hayes for make-up and hair, respectively.
The company continues its change of strategy, which is based on stocking its boutiques every fortnight with the most fashionable clothes of the moment, and launching a different advertising campaign each month, featuring the trend of the moment and the face that best represents it. Launched at the beginning of February, this new strategy aims to offer the most up-to-date choice in each of the brand’s points of sale, and to adapt communication media and tools to the digital age in order to meet the fast-fashion world’s need for speed and immediacy.
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