When fashion meets soccer to create a collector’s shoe…
Fashion giant Adidas has teamed up once again with Japanese fashion designer Yohji Yamamoto, designer of the Adidas Y-3 brand, to launch the limited-edition Yohji Yamamoto Adizero F50 shoe. The front of the shoe is printed with a pair of imperious lion-dogs which, in ancient times, guarded the emperors of Japan who used to live on sacred ground. This traditional design has been placed in the context of modern Japanese science-fiction culture, to create a spirited link between past and future. The result is an unexpected design that draws its inspiration from the world of fashion, to make a bold statement on the soccer pitch. On the technical side, the F50 uses the same technology as the current range, enabling players to be faster than ever. Its precision mechanics played an essential role in every aspect of its design, which weighs just 165 grams, one of the lightest shoes on the market.
PSG’s Brazilian international striker Lucas was the only Ligue 1 player to play in his exceptional shoes in the latest league match between PSG and AS Saint-Étienne.
This pair of shoes is the latest in a series of limited-edition soccer boots, of which 2,000 pairs of F50 Yamamoto will be available worldwide from next Monday at a price of €300. It will be sold at all Adidas points of sale, by associated distributors and on www.adidas.fr/football.
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