Mr Porter launches the Super Mart collection, a selection of exclusive collaborations and unique collectibles with the world’s most exciting brands.
MR PORTER, the world’s leading online destination for men’s style, announces the launch of Super Mart, a dedicated section of the site featuring a selection of T-shirts, collectibles and streetwear from the world’s most exciting brands.
Available from August 2, Super Mart presents a selection of 29 international brands, 12 of which are new to the site. With over 330 products in the fields of ready-to-wear, accessories, lifestyle and gifts, the collection is a mix of fun and exciting contemporary and lifestyle items, just like a real marketplace, 204 of which are entirely exclusive to MR PORTER.
Highlights of the Super Mart collection include 54 exclusive pieces fromUndercover MADSTOREwith limited-edition Medicom novelties and MADSTORE products, which will be available for sale for the first time outside the brand’s iconic pop-up in Japan. The collection also includes a selection of collector Mr. Tom Hunt’s 25 most coveted original T-shirts from his highly prized archives Burned Out. These unique T-shirts, sourced individually, have been selected for their musical and cultural significance, and are available in one size only and can only be purchased by MR PORTER customers in the UK and Middle East. New Super Mart brands on MR PORTER:
Better Gift Shop, Burned Out, Friends with Animals, General Admission, Good Morning Tapes, Hatton Labs, Hype Rugs, Jam Home Made, Martine Ali, Midwest Kids, Mr Maria
and
Polite Worldwide.
Other Super Mart brands currently available on MR PORTER :
Acne Studios, Aries, BE@RBRICK, Beams Plus, Billionaire Boys Club, Blue Blue Japan, COME TEES, Endless Joy, Gallery Dept., Iggy, Medicom, Neighborhood, Neo Legend, Pasadena Leisure Club, PARADISE, Pop Trading Company
and
Undercover.
-
“We’re delighted to launch Super Mart, a unique project – it’s been fantastic for us to work on a large multi-brand collection that showcases diverse contemporary products from established and cult brands; many of which have loyal fan bases but weren’t available on a global scale before. Whether it’s our selection, our exclusive collaborations or our wide-ranging editorial content, MR PORTER has always been a place of discovery, and Super Mart celebrates this by providing global access to rare and unique collectibles. This launch fits perfectly with our 10th anniversary focus on discovery, inclusion, craftsmanship and community.” Mr Sam Kershaw, Purchasing Director, MR PORTER
MR PORTER will celebrate the launch with a global digital campaign from August, as well as dedicated editorial and social content across its global editorial platforms, including The Journal online magazine and its @mrporter Instagram account.
The collection includes remarkable pieces from each of the brands, including :
Acne Studios + Grant Levy Oversized Logo-Print Cotton-Jersey T-Shirt
Aries Printed Cotton-Jersey T-Shirt
Better Gift Shop Logo-Appliquéd Fleece-Back Cotton-Jersey Hoody
BE@RBRICK + Andy Warhol + Jean-Michel Basquiat Printed Figurine Set
Beams Plus Printed Frisbee
Billionaire Boys Club Logo-Print Wooden Skateboard
Blue Blue Japan Printed Cotton Bandana
Burned Out White Nirvana T-shirt
COME TEES Shiver Printed Cotton-Jersey T-Shirt
Endless Joy Il Gato Pazza Fringed Organic Cotton Throw
Friends with Animals Logo-Appliquéd Embroidered Denim and Drill Varsity Jacket
Gallery Dept. Denim Cushion
General Admission Set of Four Mushroom Glasses
Good Morning Tapes Crystal Wizard Printed Tencel Lyocell Shirt
Hatton Labs Flower Sterling Silver, Crystal and Opal Ring
Hype Rugs Flower Blue Rug
Iggy Printed Cotton-Jersey T-Shirt
Jam Home Made Double Smile Skull Sterling Silver Necklace
Martine Ali Tommy Sterling Silver Chain Bracelet
Midwest Kids Collegiate Hoodie
Mr Maria Smiley Lamp
Neighborhood E-Cooler Bag
Neo Legend Bat Brush Compact Arcade Game
Pasadena Leisure Club + Igloo Printed Cool Box
PARADISE Printed Cotton-Jersey T-shirt
Polite Worldwide Lover Necklace
Pop Trading Company Pop Music Cassette Tape
Undercover + MADSTOREDemon Skull Hoodie
Prices for the Super Mart collection range from €10 to €1,650.
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