Gap unveils “Logo Remix” film to launch limited edition collection
“Archive Reissue – Logo Remix
Gap celebrates its new collection with an international cast of cultural influencers
Logo Remix Casting:
- Sza – “To Remix is to Rebirth” singer
- Metro Boomin – producer “To Remix is giving it another vibe”.
- Sabrina Cloudio – singer “To me, Remix means to reinvent and to be reinvented
- Bria Vinaite – “Remix is transform” actress
- Miles Heizer – “To Remix is to change” actor
- Awkwafina – “To Remix is to defy” actress
- Maya Jama – TV presenter “To Remix is to be unique
- Naomi Watanabe – Japanese actress and activist “To Remix is to excite”.
- Connor Franta – YouTube star “To Remix is to reimagine
“Archive Reissue – Logo Remix” is a limited-edition collection available online and in the best Gap boutiques in France from January 24. For men and women, this line mixes iconic logos from all the house’s decades on t-shirts, fleece pullovers and its timeless hoodies.
For this launch, Gap has collaborated with director Tabitha Denholm and choreographer Tanisha Scott on a film that brings together some of the best cultural remixers of the moment, paying homage to Gap campaigns of the past with a modern twist.
After the success of the ”90s Archive Reissue” collection, the “Archive Reissue – Logo Remix” collection focuses on talents who are reshaping culture in their own way.
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