In 2009, Optic 2ooo teamed up with a big name in fashion: KARL LAGERFELD, and now offers the designer’s exclusive Eyewear collection. A collaboration that establishes Optic 2ooo as a major player in French optical fashion.
KARL LAGERFELD, a unique style
Karl LAGERFELD himself creates all the advertising campaigns for the brands he designs. “I only photograph friends,” says Karl. Such is the case with Baptiste Giabiconi, and the beautiful Mica Arganaraz, who have been posing for the master for several years now and are the muses of the 2017 Eyewear campaign. For the past eight years, the Karl LAGERFELD collections – optical and sunwear – have been available in France exclusively through the Optic 2ooo network. They are a delight for lovers of fashion and originality. Karl LAGERFELD has succeeded in creating ever more surprising models, such as the famous Choupette and frames with distinctive geometric shapes.
Iconic designs and a very personal touch The 2017 collection plays on the retro and cat-eye spirit. It relies on superimposed materials to offer refined models made from original materials. Numerous emblematic details such as chains or “cat-eyes” combine style and functionality to offer a perfect balance between contemporary glamour and high technology. The collection has been acclaimed by opticians for its iconic designs and the designer’s personal touch.
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