“A celebration of all things Bond”, is what actor Daniel Craig told Esquire magazine a while back about the latest instalment in the adventures of the British spy, “Spectre”, in cinemas on November 11.
James Bond is an icon, a role that lingers like a ghost among those who have played it. Since Dr. No (when Sean Connery played the spy), sophistication, careful costuming, cold cynicism and conquests (especially female) have invaded screens and imaginations from Russia to the USA. A loyal spy, sipping martinis in suits whose made-to-measure, two-button jackets were adopted by J.F. Kennedy at the time.
Cufflinks, bow ties, watches and revolvers: nothing is left to chance. To mark the occasion, Omega, a faithful follower of the spy, will be releasing a limited edition of 7,007 of its “Seamaster 300” watch.
On the new posters, Daniel Craig appears alongside Léa Seydoux in an evening suit. In a long satin gown, the actress looks like a femme fatale straight out of a film noir.
The plot of this James Bond story unfolds between snow and gloomy sunshine: a confrontation with his past for the agent. James is up against a worldwide organization called the Spectre (which first appeared in Bond stories in 1971’s Diamonds Are Forever). An “origin story”.
New cars, new gadgets and new opening credits. Following in the footsteps of Adèle for Skyfall, British singer Sam Smith is honored to be part of the adventure, and will be performing the song “Writing’s on the wall”. Via his twitter account, he had left a few clues as to his involvement in the project. Hints sown with sophistication, following the Bond model.
The film is eagerly awaited. It will be Daniel Craig’s last. Rumors about his successor have been rife in recent days. Why not a Black James Bond like Adrian Lester? In any case, the wait is sure to fuel polls and a good number of articles between now and the next instalment.
With every James Bond movie, it seems the same impatience invades the whole world. A frantic quest for clues, a promotion based on enigmas that more and more fans are trying to decipher. A high-end promotion for an icon whose suave charm is more than enough.
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