Are luxury brands really afraid of digital? Is the digital bashing suffered by the luxury world justified? Are luxury and the digital world really incompatible? For the author, the conclusion is clear: tomorrow’s luxury will be post-digital.
Determined to combat the digital complex that plagues the luxury sector, this book sets out to conquer the luxury of tomorrow, by laying the foundations of a digitalization strategy in line with the sector’s demands for uniqueness and excellence.
The book is intended to be a pioneer in both form and content, with a paper hackathon focusing on 14 major issues (influence, experience, big data, digital image, customer journey, e-advertising, China, digitalized commerce, retail, sustainable development, digital transformation, training, product content, entrepreneurship) that the author wanted to bring together with a team of renowned specialists.
Skilfully produced by our friend Darkplanneur.
Price: 24.00 €
In bookshops: March 9, 2016
EAN: 9782100744183
Pages: 256
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