Vicomte A, a brand launched by Arthur de Soultrait when he was just 22 years old, has imposed a line of elegant clothing while retaining a touch of boldness with bright colors. For men, women and children alike, Vicomte A has struck a chord with its target clientele through the aristocratic family imprint left in each of its pieces.
In July 2012, iDTGV organized a competition to renew the outfits worn by the crew on board its trains. Numerous participants tried their luck, from schools to young designers to brands present at Who’s Next, and it was Vicomte A who was the most convincing.
Marc Infinity, a company specializing in corporate uniforms, will be in charge of producing the 250 iDTGV outfits. Arthur de Soultrait’s success is a family project, since Marc Infinity is managed by his brother Marcy de Soultrait. It’s worth noting that the fabrics used for iDTGV staff uniforms will be of the same quality as those offered by Vicomte A.
“We chose to team up with a renowned designer, Vicomte A. This partner, who convinced us with his project, shares many points in common with iDTGV: 10 years of history, strong values, a modern brand image and even our favoritecolor , fuchsia”, explains Paul Sessego, iDTGV General Manager.
This month sees the arrival of the new iDTGV uniforms on board trains.
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