Today at 3:15 p.m. sharp, the Hugo Boss brand will present its Boss winter 2013 collection, in Shanghai and live. A spectacular show in the “Power Station of Art“ place charismatic venue. The BOSS collection designed by Eyan Allen is entitled “Conceptual Luxury“, in which soft lines and volumes strike a balance between elegance and haute couture, a modern version of femininity. The men’s collection designed by Kevin Lobo features classic cuts and studied details, c uir and fur, cashmere and silk combine in gentle harmony.
In the meantime, you can already discover “Shanghai Affairs”, a short film in two episodes, for a sneak preview of the pieces that will be on the catwalk today. In this short film, the megalopolis that is Shanghai and the Hugo Boss collection are put in the spotlight, interpreted by actress Lin Chi-Ling and model Jon Kortajarena, because behind each fashion show lies a story. The good news is that you can also shop pieces from the Boss winter collection in real time. Like this sublime emerald-green silk dress adorned with a 24-carat zip, worn by actress Lin Chilling, in a limited edition of course.
To see the short film and follow the parade, go to www.fashionshow.hugoboss.com
The Boss collection will be on sale on the Hugo Boss website and in the flagship store at 115 avenue des Champs-élysées.
www.hugoboss.com
Cette publication est également disponible en : Français (French)
