It took us a while to relay the news to Luxsure, as it seemed unbelievable… But it’s confirmed: & Other Stories (the long-awaited enfant terrible of the giant H&M) will open its Paris boutique on April 5.
Paris, the capital of fashion, couldn’t escape the & Other Stories sensation. The brand has taken up residence at 277 rue du Faubourg Saint-Honoré.
Accessories, bags, jewelry, shoes and ready-to-wear will all be on offer to Parisian fashionistas (but not only!) on the chic Rue du Faubourg, and & Other Stories has pulled out all the stops, with an area devoted entirely to shoes and beauty.
A design workshop is also located in Paris, as the city is a perpetual source of inspiration according to Anna Teurnell, head of the brand’s design department.
A veritable hurricane in the world of fashion, & Other Stories gives its customers the opportunity to make fashion their own, and puts every possible tool in their hands to do so. And it’s in a luxurious setting that the brand puts this principle into practice (the boutique is set around an inner courtyard).
We look forward to seeing you on April 5 from 12 noon to discover the brand’s collections (and if its e-shop, opened on March 8, is any indication of its success, we can’t wait to see you there!)
Mary Yasmine Arrouche
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