Tag Heuer Eyewear pays tribute to Ayrton Senna
Last week Tag Heuer Avant-Garde Eyewear celebrated 10 years of creation and innovation. To celebrate this anniversary, Tag Heuer Avant-Garde Eyewear is launching a new collection in tribute to racing driver Ayrton Senna.
The evening was attended by Viviane Senna and Pascal Brouard, Managing Director of Tag Heuer Eyewear: Clovis Cornillac, actress Lilou Fogli, Denis Brogniart, Kareen Guiock, Sylvere Henri Cissé, and Chloé Mortaud Miss France 2009.
Ayrton Senna … Ah, what childhood memories. Eighteen years ago, one of Formula 1’s greatest champions was killed during a Grand Prix. On Wednesday, October 3, 2012, the Swiss fashion house paid a fitting tribute to the Brazilian driver by unveiling its new eyewear collection from Tag Heuer Avant-Garde Eyewear. The evening took place at Studio Cyclone in Paris in the company of Vivianne Senna, the champion’s sister and president of the Ayrton Senna Foundation. TAG Heuer has decided to join forces with the former Formula 1 driver’s Foundation to raise funds for the actions he undertook during his lifetime.
This new collection will go on sale in January 2013.
Julien Tissot
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