Coty is a famous cosmetics group, managing the Rimmel, Astor and Adidas brands to name but a few,
has decided to team up with Calvin Klein (who needs no introduction) to create a new make-up brand… make-up!
” Coty is constantly looking to expand its activities,” said Bernd
Beetz, Managing Director of Coty Inc. Calvin Klein fragrances are
among the most popular in the world, and we are convinced that this
The new line will reinforce the dynamic positioning of Coty and
Calvin Klein on the beauty market, thanks to a concept that
pushes back the boundaries of make-up products such as
we know today.
A very promising project indeed.
For the moment, the 2 brands are keeping things under wraps, but we’ll know more in a few months’ time,
A new make-up line to keep an eye on.
Marie Jablonski
beauty journalist
Cette publication est également disponible en : Français (French)
