What fashionista, worthy of the name, has never dreamed that New Look in French would take hold on the web? Ok, it’s exotic the prices in pounds, the advice made in UK, we have the impression to have a foot on the other side of the Channel. But a French corner, just for us, is not bad either? no?!
Well, the fabulous team of the famous brand has understood this and has just launched Newlook.com! At the beginning, no revolutionary change but still fashion tips, in Gallic language, and a direct access to the e-commerce site to shop safely. The metamorphosis will be even greater at the end of the year with a redesigned site and a payment in €: no more converter chores, nice at the beginning but a pain in the ass in the long run.
Finally, the site will allow access to all collections in stores but also to get your hands on some limited editions: the Designers collections or those made by muses, last year Drew Barrymore or Lily Allen.
In short, it is especially those who do not have New Look stores that will jump for joy, even if we all underline it and repeat it, the places of sale in France are still too restricted. When will there be more stores in Paris? Ok, I grant you, e-shopping is growing in France, 20 billion € spent in 2008, an increase of 29% compared to 2007. NO, it’s not me who invented it, it’s New Look who says it and we can believe the brand when we know that its turnover reached 1.5 billion pounds last year! No I won’t convert this time, laziness.
Now it’s your turn to click on Newlook.com
Chloé de Trogoff
Cette publication est également disponible en : Français (French)
