Collection Idol
A name to remember: a new brand named Idol is coming to the fashion market in a big way by signing with New Look. A brand with a resolutely rock and glam look, it has made a golden entrance into the world of ready-to-wear.
32 accessories and clothes make up the first collection. Slim jeans, sequined jacket, open boots, flahsy dress… Pieces that do not go unnoticed, directly inspired by the popular Shoreditch neighborhood in East London.
To be noted, the prices: very small for a brand described as « high-end ». From 18€ for a studded belt to 90€ for a jacket, this new label takes the bet of offering mini prices to make itself known. It remains to be seen whether its success will allow it to open its own store and to practice its price range, certainly higher then.
The first collection will be available at the Les Halles store in Parisas well as on the website of
New Look
, from September 20th.
To be discovered.