With the arrival of the most important soccer event soon to take place in Rome, YOOX has decided to dedicate a special Italy collection, featuring EA7 Emporio Armani .
YOOX and SEPP- Football Fashionmagazine have collaborated for #YOOXSOCCERCOUTURE to launch a capsule collection in partnership with EA7 Emporio Armani. The winning combo: a graphic reminiscent of soccer pitches. #YOOXSOCCERCOUTURE was presented for the first time on the occasion of the 2014 Football World Cup in Brazil, when the names of designers such as MSGM or AMI. Other brands took YOOX and SEPP into the field with unique prints and designs, from JW Anderson and Dries Van Noten to Paul Smith, Marni and Vivienne Westwood. For the occasion, YOOX and SEPP decided to celebrate the inaugural match in Rome, including one of the most historic and well-known names in fashion: EA7 Emporio Armani.
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