Pomellato launches #IAMWITHYOU initiative during Milan Fashion Week Maison Pomellato is proud to unveil its brand new digital project called #IAMWITHYOU to celebrate the energy shown by the city of Milan during these complicated times. Here, Pomellato celebrates its hometown with a strong message of unity and belonging, two qualities that Milan has demonstrated during the challenges of recent months.
The #IAMWITHYOU initiative brings together various personalities who have demonstrated courage and creativity, such as Chiara Ferragni and researcher Alessai Lai, who was rewarded for isolating the Italian strain of coronavirus.
As a message of hope and confidence in the future, in parallel with this project, Maison Pomellato has made a donation to the Camera Moda Fashion Trust to support young talent.
Renowned fashion photographer Giampaolo Sgura agreed to immortalize this fabulous initiative by shooting an original portrait of each personality, giving us captivating portraits to share under the hashtag #IAMWITHYOU.
“Pomellato is proud to be a house that shares these values, always recognizing where we come from but also that the future will one day become our present.” Sabina Belli, Pomellato Group CEO
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