HUGO BOSS announces its partnership with AS ROMA as Official Dresser.
HUGO BOSS is the new official dresser of AS ROMA. Under the two-year agreement, HUGO BOSS will dress the players, the coach, his assistants and the team’s staff for each of their official outings in the Championship and Champions League. The BOSS “Create Your Look” range, created exclusively for the team, consists of a three-piece navy suit, a tone-on-tone shirt and a blue silk tie. The collection, popular with sports personalities, offers the possibility of coordinating jacket, pants and vest in different sizes to create a suit ideally proportioned to one’s measurements. For this winter, a coat and sweater will complete the silhouette of the Italian Club’s footballers. “AS ROMA players are exceptional. They are an excellent partner for our brand. We are happy to dress one of the most famous and talented clubs in the world with exclusive looks,” said Volker Herre, Managing Director of HUGO BOSS Southern Europe. “It’s an honor to associate our name with a brand of undisputed prestige and international recognition. Values such as innovation, precision and the pursuit of excellence unite us. We are delighted to have HUGO BOSS as our new partner,” said AS ROMA Marketing Director Luca Danovaro. AS Roma is the latest soccer team to be sponsored by HUGO BOSS. The brand is already associated with internationally renowned clubs such as Real Madrid, Paris Saint-Germain, FC Bayern and Spartak Moscow.
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