Pixelated grains between the loins, hair swept by salty waves from another era. After a 30-year absence, Réard is back in a big way with hyper-connected Parisian ambassadors: Louise Follain and Lila Cardona. A bit like the “Micheline Bernardini” of our time, except that they no longer wave feathers and sequins to make themselves heard. Their natural chic is enough. It attracts the curious and amazes the ” gatekeeper of fashion”, like this new Réard collection. Summer is here, summer is here. You can hear it in the laughter, feel it on the terraces: you can catch your breath, all in a style that won’t tarnish under summer’s golden rays.
Forever iconic
Dalida no longer hums
Itsy Bitsy Teeny Weeny Bikini,
Brigitte no longer leaves
Madrague, and James Bond
is done contemplating Ursula escaping from the waves. Yet the Bikini is still with us. Like a boomerang, it returns every summer to the edges of swimming pools and beaches without anyone asking questions. Where does the name come from? Where does it come from, this stranger who, in the 60s, slowly crept into our lives? Bikini is a man. Louis Réard was an automotive engineer, but above all a guarantor of female emancipation. After the war, he began managing his mother’s lingerie boutique. He learns and shapes his know-how and introduces his bikini “smaller than the smallest swimsuit in the world”, a direct competitor to fashion designer Jacques Heim’s “Atome”. This is the bikini that will go down in history. That moment of explosion at the Molitor swimming pool in 1946, the repercussions of which enabled women to boldly defy the bans and remarks of European beaches.
Revolutionary simplicity
New, unprecedented: the key words in fashion. Collections may change, but the major fashion houses remain true to their unique DNA. At Réard, priority is given to cuts that respect feminine curves. Swimsuits that sublimate, and whose sophisticated details stand out from the rest. Classic palettes, sober cuts: that’s the audacity of the new Réard collection. In 2017, women’s bodies were emancipated, exposed and even over-exposed. Reclaimed and put back on the market, the result is ads where the paper pages merge with shameless skin. The bikini was the revolution of 1946. Réard is innovation. A rule that translates into a collection where audacity is not in an explosion of colors, cut-outs and added rhinestones. No, the strength of this collection lies in offering a second skin with seamless pieces. Haute-couture. For ” so little fabric” you might think… That’s luxury and respect for women.
The new guard of “Parisian naturalness
Micheline Bernardini’s shadow continues to wander lightly. Today, the pace is quickening, and the days are passing without the sun having had time to beat down on our skin. Yet on social networks, gangs of girls are bubbling over with inventiveness and radiance. They tell us about their daily lives and what drives them in simple words. Authentic: no need to deploy a whole bunch of superfluous gadgets… In Réard she promises us a scorching summer. A hot summer of audacity…
Exclusively at Colette and on http://www.reard.com
https://www.instagram.com/reardofficial/
Cette publication est également disponible en :
