Su Misura
A tailor-made world on video
Ermenegildo Zegna has released a short video with an engaging storyline, featuring surreal events that humorously illustrate the key values of Zegna’s Su Misura service.
Su Misura is a personalized service that gives access to this privilege, one of the components of the Ermenegildo Zegna universe.
An entirely personalized experience where every detail and every seam is executed with the utmost care to best suit each individual’s personality.
Just like the video’s protagonist, Marco, a charming modern young man cultivating the good manners of yesteryear.
An engaging video in which Zegna’s Su Misura appears as much a service as an experience.
A complete, customizable wardrobe, from the dressiest to the most casual outfits: from denim to knitwear to outerwear.
All finishes are meticulously handcrafted, right down to the interior label with the customer’s name sewn onto each Su Misura suit , a unique experience where elegance meets discretion and the timeless values of the Maison.
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