DIDIER PARAKIAN becomes PARAKIAN PARIS
The French ready-to-wear house, founded 25 years ago by Didier Parakian and recently taken over by the Thomas family, announces its name change: Didier Parakian becomes Parakian Paris.
This new identity remains faithful to the DNA and values of the House of Style, underlining its expertise and French imprint. Parakian Paris is the first step in a broader, more ambitious strategy aimed at strong international development.
The new management team consists of Yann Thomas, Chairman and representative of the Thomas family, and Giovanni Fontana Giusti, minority shareholder. Didier Parakian supports the new management team as advisor and minority shareholder.
The Parakian brand has a well-defined universe: bold elegance, a style that evokes Mediterranean atmospheres, always accompanied by a contemporary touch. It’s through the use of color that joie de vivre is best expressed. Each collection reflects the ideal woman: determined, elegant and sensitive, yet always delicately cheeky and, above all, lively.
Sergio Ciucci remains head designer, and for the Spring-Summer 2016 collection presented in Paris at the rue Saint-honoré style office, he has chosen a callback to the atoms and scents of sunny southern lands. These atmospheres are expressed through prints, colors, cuts and fluid, light lines, reminiscent of summer seasons and the colors of the sea.
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