KidKult is a brand inspired by the universe of two Generation X brothers (born in the late 70s and early 80s) who grew up watching cartoons and TV series from the 80s and 90s.
Today, two grown-up children want to share their “peculiar” word games about childhood heroes and personalities past and present.
The cartoon Jeanne et Serge becomes Jane et Serge with Jane Birkin and Serge Gainsbourg, the series Arnold et Willy becomes Arnold Schwarzenegger and cinema’s most famous killer whale, or Bibi Phoque becomes Brigitte Bardot doing a FOCK.
A French brand, with t-shirts designed and customized in Paris, for men and women. Fitted cuts, because taste comes before humor.
The goal of the two founders is to develop a T-shirt a month by 2015, and to propose their own concepts to the community.
The story began with a joke on TV, and continued with a website, and as Mylène would say, “as long as it’s sweet”. Today, the brand is taking off, seen on TV and carried by influencers from all over Paris.
Six T-shirts are available at www.kidkult.fr:
Facebook: www.facebook.com/KidKult/
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