Today, Monday December 16, 2013, Burberry opens a new boutique: The Burberry Beauty Box. Located in London’s Covent Garden district, it brings together the brand’s fashion and beauty lines. It features Burberry’s fragrance, make-up and accessory ranges, as well as limited editions.
This new concept goes hand in hand with the brand’s recent innovations, underlining the close relationship between the fashion and beauty worlds. In particular, the Runway Made to Order concept allows customers to order beauty products for looks immediately after the shows.
At the center of the boutique is the Beauty Box Bar. Burberry offers personalized advice for every customer. Beauty stylists are on hand to help you choose your nail polish, perfume or make-up according to your preferences and skin tone.
The new Burberry store is original and innovative thanks to the integration of digital technology. Digital screens inside and outside the store broadcast new products and the “look of the month”. On a 5-metre-high digital chandelier, new looks and products come to life. It’s also the brand’s first cashless boutique. You can pay for your purchases directly online using your iPhone or iPad.
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