The Korean brand extends its Mask Vital Hydra Solution with a peach-scented mini version, designed for intense overnight hydration as well as glossy wear at any time of day.
A cult skincare product is sometimes judged less by its formula than by its ability to adapt to the habits of those who adopt it. That is the bet made by Dr.Jart+ as it welcomes a new member to the family of its emblematic hydrating mask: the Mini Lip Mask Vital Hydra Solution – Peach Crush, a miniature, peach-scented version of the lip treatment that built the Korean brand’s reputation.
Enriched with hyaluronic acid, the new formula promises intense hydration throughout the night while visibly smoothing dryness lines. Applied during the day, it instantly plumps the lips and boosts their radiance, with a glossy finish and a subtle tint. This dual purpose — night mask or daytime moisturising balm — allows a single product to cover two uses that the beauty routine usually keeps apart.
The mini format, designed to slip into a handbag like an accessory in its own right, reflects a form of cosmetic nomadism increasingly sought by consumers, who want to be able to reapply their treatment at any time without carrying a full-size product. The formula remains dermatologically tested, a guarantee the brand emphasises for a product intended for a particularly sensitive area of the face.
Priced at 15 euros for 6.2 grams, this new format fits into Dr.Jart+’s broader strategy; the brand built its reputation on hybrid treatments between dermatology and cosmetics, designed for visible and rapid results. By betting on a pocket accessory rather than a simple bathroom treatment, the Korean brand seeks to integrate its flagship product into everyday gestures, just like a classic lip balm, but with the promise of a plumping result.
The Mini Lip Mask Vital Hydra Solution – Peach Crush will be available from 1 October 2026 at all of the brand’s partner retailers and pharmacies.
Also on Luxsure: Dr.Jart+ launches a hydrogel mask that turns transparent in 1 hour · Dr.Jart+ x ifeye: Korean freshness reinvented with Cryo Rubber™ · Dr.Jart+ lightens its flagship range without reducing its ambition · Dr.Jart+ Power Derma Protective Cream: the skin barrier as architecture
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